5 Simple Ways to Feel Confident as a Doula Helping Families Breastfeed

Many doulas and birthworkers have felt unsure about how to support families with breastfeeding, you’re not alone.

If you’ve ever felt unsure about how to support families with breastfeeding, you’re not alone. Many birthworkers, whether doulas, lactation counselors, or somewhere in between, feel a mix of excitement and overwhelm when it comes to guiding families through feeding challenges. The good news? You can boost your confidence with a few simple strategies.

Helping families breastfeed is one of the most impactful services you can provide. It strengthens bonds, supports health, and empowers families—but it can also feel intimidating if you’re not sure where to start. Trust me, I’ve been there. When I was a new doula, I worried that my knowledge and skill weren't enough.

Let's change that for you!

Common Challenges Birthworkers Face

Before diving into the tips, let’s address some common struggles:

Imposter syndrome: Feeling like you need more training before you’re truly qualified to help.
Information overload: Not knowing which details are most critical to focus on.
Fear of mistakes: Worrying about giving the wrong advice.
Doubts about knowledge: Feeling unprepared when situations become complicated.

Sound familiar? Let’s tackle these together with actionable steps you can start using today.

1. Know the Basics of Breastfeeding Physiology

Confidence begins with understanding the fundamentals. Learn how milk production works, the stages of lactation, and how to recognize feeding cues. This knowledge allows you to guide families effectively, even in the face of common concerns like milk supply.

For instance, when a parent worries their baby isn’t getting enough milk, you can explain the principle of supply and demand. The key here is to share this information prenatally whenever possible. Parents are more receptive and less stressed before they’re sleep-deprived with a crying newborn in their arms.

2. Build Trust Through Empathy and Active Listening

Families need to feel heard. When a parent shares a concern, resist the urge to jump to solutions. Instead, validate their feelings. For example:

Parent: “I think my baby isn’t getting enough milk.”

You: “That’s a really common worry, and I’m here to figure this out with you.”

Taking the time to listen first builds trust. Skipping this step can leave families feeling dismissed or hesitant to seek help again. Remember, empathy goes a long way in creating meaningful connections.

3. Focus on Practical Tools and Techniques

Hands-on support makes all the difference. Show parents how to:

Position their baby for a better latch.
Use breast compressions to encourage milk flow.
Relieve engorgement with simple techniques.

For example, if a parent mentions nipple pain, demonstrate how to adjust the baby’s positioning to reduce friction. Avoid generic advice like “Just keep trying” or “You need a deeper latch.” Instead, offer practical guidance that they can implement immediately.

4. Don’t Be Afraid to Say “I Don’t Know”

You don’t have to know everything. The truth is, admitting when you’re unsure can strengthen your credibility. If a parent asks a question you can’t answer, try this approach:

“That’s a great question, and I want to make sure I get you the best information. Let me check with a lactation consultant and follow up with you.”

Families appreciate honesty and your willingness to seek expert advice. Plus, it shows you’re invested in their success.

5. Use Community and Resources for Ongoing Support

Remember, you don’t have to do it all alone. Encourage families to connect with additional resources such as:

Local lactation consultants.
Online breastfeeding support groups.
Community organizations offering breastfeeding education.

You might say: “You’re doing great so far, and I know a lactation consultant who can help you dive even deeper into this.” Reinforcing their support network helps families feel empowered and reassured.

Let's Put It All Together

Know the Basics: Understand breastfeeding physiology and common challenges.
Listen First: Practice empathy and active listening.
Demonstrate Techniques: Show practical, hands-on solutions.
Embrace “I Don’t Know”: Be honest and resourceful when seeking answers.
Leverage Resources: Guide families to additional tools and experts.

By focusing on these strategies, you’ll feel more prepared to support families—and they’ll feel the difference in your care. Remember, your role as a birthworker is incredibly valuable. You’ve got this!

If this resonated with you, I'd be so grateful if you share it with fellow birth professionals who could use a confidence boost. Together, we can empower more families to FEEL proud, successful and to achieve their feeding goals.

Want Answers to the Top 10 Lactation Questions Your Clients Will Ask??

Download my Quick Start Baby Feeding Guide for Birthworkers https://www.kassireyes.com/f/top10